Opportunities

The global fitness industry is constantly expanding, according to a report by Grand View Research, the global fitness industry market size is expected to grow from $38 billion in 2021 to $52 billion in 2028. Another report by Mordor Intelligence also indicates that the compound annual growth rate of the digital fitness market in the fitness industry is expected to reach 27.2%, and is expected to reach $59.5 billion by 2026. These data indicate that the demand for a healthy lifestyle is increasing, and people are paying more attention to health and fitness while also increasing their interest in innovation in the sports and fitness field. The prospects of the sports and fitness market are broad.

In addition, the application of blockchain technology is also constantly developing. By using blockchain technology, a decentralized platform can be established, enabling users to earn token rewards by completing fitness tasks. According to data from DappRadar, as of March 2023, the number of users of blockchain games and DApps has exceeded 5 million, which also indicates the market potential of blockchain technology in the sports and fitness field.

From the expansion of the global fitness industry market size to the continuous development of blockchain technology application, to the growth of the number of blockchain users in the sports and fitness field, these data all indicate that the "MOVE TO EARN" new fitness model still has good market opportunities and prospects. It can meet users' needs for fitness and exercise, and leverage the advantages of blockchain technologyto ensure data security and transparency, increase user participation and promote the development of the entire health and fitness industry.

For the MOJU platform, this is a huge market opportunity, and MOJU is the new darling of the fitness industry, bringing a new era of fitness rewards. The combination of Web3 and FitnessFi, and the integration of the physical technology of smartwatches with the cryptocurrency industry, provides an innovative example for staying active and earning rewards by systematically recording and saving the data from smartwatches and converting it into $MOJU tokens in a certain proportion, following the earnings model that is based on health.